For the past 15 years, Geek Squad installation and repair service by Best Buy has trumped Amazon, and the ecommerce giant has seemingly been unable to match it. However, over the past couple of months, Amazon has been hiring in-house gadget experts in order to offer free consultations. This is as well as product installations for a fee inside customer homes and job postings.
The new offer has already rolled out in seven markets already, but without much fanfare. It aims to help customers set up a “small home”, which is a term used by the industry to describe household systems such as, lighting and heating which can be controlled by apps. They are hoping that in the future it will be controlled by voice.
Amazon has a marketplace for third parties which offer services such as plumbing and television mounting. These brand new home services seem so important to Amazon that it’s hiring its own experts. This is possibly for a very good reason.
At the moment, smart-home gadgets are one of the fastest-growing segments within the electronics industry. Though, it can be hard to set up and make them integrate with each other. That hurdle has led to impressive return rates according to experts. Because of this, Amazon is probably looking at in-home services in order to lower that number
A more important note to consider is that the smart home by voice is an exciting prospect for Alexa. Alexa being the virtual assistant built into the Echo line of gadgets, which Amazon is betting on. Therefore, it doesn’t come as a surprise that Amazon is interested in closing the educational gap for products. They are set to do this by sending hires into the homes of customers.
However, at the moment Amazon is on a mission to catch-up with Best Buy’s Geek Squad. Best Buy’s are already offering these consultations and installations.
So, what do you think? Will this be a worthy step for Amazon and do they have what it takes to step up to its competition?